You might not think such a colourful animation would be so touching, but it is. Nestlé created the ad to celebrate nutritionists. What you feed your body helps your body build itself, heal itself and perform better. In this animated short the idea is to convey how nutrition can bring people together.
The animated video titled “Malu,” produced by Zombie Studios and directed by Paulo Garcia, upliftingly shows the connections between two people who find themselves in different phases of their lives. The first is Malu, a child at school who receives nutritional care that is a true form of affection. The school chef helps the child see food and mealtimes in a different way. The second portion of the film focuses on Malu as an adult, now working as a nutritionist, and recognizing who made a difference in her life. She seeks to give back by also providing care and affection. The connection between the two is established through nutrition.
"Nutritionists play an essential role in patients' recovery. We sought to make a tribute that would recognize this amazing value, through the emotional link that nutritionists create with people," explained Juliana Bortali, from Nestlé Health Science. "The script is very poetic, a kind of Proustian exploration of our emotional memory of food," added Mauro Arruda, ECD and Co-Managing Director of FCB Health Brasil.
Nestlé Health Science chose FCB Health Brasil as the agency for an annual communications project for its Medical Nutrition division. The project is focused on enteral alimentation, a treatment for people who are unable to completely feed themselves through the mouth.
This is the first time that Nestlé Health's hospital and non-hospital channels are undertaking strategically distinct approaches, unified under the concept "Nutrition Connects Us."
Title: Malu
Product: Nestlé Health Science
Agency: FCB Health Brasil
Chief Creative Officer: Diego Freitas and Mauro Arruda
Art Director: Diogo Barbosa and Laura Hyppolito
Copywriter: Breno Ferreira
Illustrations: Laura Hyppolito
Projects: Gustavo Zaize
Brands & Business: Elton Longhi, Fabíola Toschi, and Jéssica Machado
Planning: Luana Azeredo and Flávia Novelli
Media: Fábio Freitas, Leonardo Souza, Juliano Zeitlin, Matheus Kafka
RTV: Charles Nobili, Murillo Moretti, Mariana Carneiro, Pedro Lazzuri, and Ricardo Magozo
Animation Studio: Zombie Studio
Director: Paulo Garcia
Creative Directors: Daniel Salles and Yohann da Geb
Executive Producer: Natalia Gouvêa
Client Services: Stefanie Dias
Producers: Antonela Castro, Marcio Lovato and Leticia Harumi
CGI Supervisor: Gustavo Rangel
Composition: Gustavo Rangel, Ricardo Alves, and Boson Post
Color Grading: Psycho n' Look
Music and Sound Design: LOUD
Producer: Felipe Vassão
Client Services: Priscila Miranda
Marketing Nestlé Health Science: Mariana Lemos, Juliana Bortali, Ana Figueiredo, Mariana Gimenez, Livia Modesto, Stephanie Gomes
E-business e Midia Nestlé: Victor Vendramini, Leila Shimanoe, Rafael Turri
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
