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Thornberg & Forester, the award-winning creative company that specializes in branded visual storytelling, has launched a new brand identity. The centerpieces of this identity is a new website and this humorous film:
This Thornberg & Forester film brings new meaning to the term “talking head” and breaks the mold of the conventional company film that we are used to seeing from creative companies and design studios. Instead of building the traditional slick montage of recent work, Thornberg & Forester wanted this new film to be as creative and fun as they are and to show the world that they are an innovative company that is interested in doing things differently.
In the film the story of Thornberg & Forester is told through the unflappable and highly proper bronze bust of fictional company founder, Walter P. Thornberg. In this ironic take on the corporate film Walter P. Thornberg explores the Three Pillars of Criterion that rule Thornberg & Forester: Respect for Talent, Design is Law and Forward Thinking. While the film is tongue-in-cheek and reflects and humor and energy that drives the studio, the work examples that are shown in the film and featured on the website prove that the team at Thornberg & Forester is very serious about staying true to the three pillars that form the company’s foundation.
The new brand identity also includes this just launched website:
www.thornbergandforester.com
The website features a new and improved version of the now famous, often copied, Thornberg & Forester Salon des Refuses, their netherworld of creative work that was never realized. The Thornberg & Forester site also includes a wide range of recent examples of the exceptional branding, commercials, live action and experiential work that has made the company the favorite creative partner for agencies big and small.
