Advertising Agency: Wieden Kennedy/Portland, OR
First Airdate: December 1, 2007
Art Director: Shannon McGlothin
Copywriter: Marco Kaye
Producer: Shannon Worley
Lance Armstrong Management Co: Capitol Sports & Entertainment
Production Company: GO Film/NY
Director: Christopher Guest
Director of Photography: Jeff Cutter
Executive Producers: Gary Rose, Jonathan Weinstein, Robert Wherry
Producer: Leah Fleischmann
Edit Company: Whitehouse Post/Santa Monica
Editor: David Brixton ("Feed the Warrior") Kevin Zimmerman ("T-Shirts")
Executive Producer: Justin Kumpada
Shoot Location: Pittsburgh, PA
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