Gene Simmons and 25 chicks 'assvertised' in New York yesterday.

We got a press release that reads "Gene Simmons & 25 Models Create World's First "Ass"Vertising Campaign" but all adgrunts who've been paying attention know that assvertising has been done since panties were invented, basically. the Spunker showed us Kodak assvertising in 2005, we've laughed at the assvertising in Italy and there's even a flickr pool dedicated to it of course.

Now Gene Simmons has latched on to the idea, and will parade around New York with an his "entourage of 25 gorgeous models", all wearing underwear that reads, "Gene Simmons Family Jewels" across their rears. From this I conclude that Gene Simmons has a really strange anatomy - I'm not sure what else I'm supposed to take from that.

Gene Simmons has always had a firm belief in the notion that it's not necessarily what's up front that counts.he also counts the backs. He believes women are beautiful and the world is a better place for it. He believes women should be looked at and adored. And in light of that spirit, he has decided to unabashedly and unapologetically create the first ever "Ass"vertising campaign to launch season 2 of his hit real-life A&E series "Gene Simmons Family Jewels". Gene will be joined by 25 scantily clad women at Hard Rock Cafe New York in Times Square where his model entourage - wearing underwear that reads, "Gene Simmons Family Jewels" across their rears - will be handing out branded panties to the people of NYC. After about 30 minutes at Hard Rock, Gene and his girls will make their way down to street level where they'll walk through the busy streets to a chartered Double Decker Bus. From there, they will hit various hot spots around NYC to spread the word - and the panties.

I've asked for pictures from the event but might have ticked off the PR person when I told them this was not the 'worlds first assvertising' campaign. We'll see. But I am impressed that Gene Simmons balls are 25 in number, and apparently grow out of models asses. It helps keep my mind off that tongue thing.