Officially launching on New Years Eve across ITV, C4, C5, GMTV and satellite channels, the ad campaign features Cupid and Fate as a lazy, hapless comedic duo. Instead of connecting two star-crossed lovers, the 30’’ and 10’’ spots feature the twosome shirking their responsibilities with useless, time-wasting pursuits like filling in magazine quizzes, riding their tandem bike and doing their hair.
"Why spend your life waiting for Cupid & Faith?" the ad asks. Why indeed.
Agency: Hanft Raboy and Partners
Adland® is a commercial-laden heaven and hell for advertising addicts around the world.
This advertising publication was founded in 1996, built on beer and bravery, Adland® now boasts the largest super bowl commercials collection in the world.
Adland® survives on your donations alone. You can help us out by buying us a Ko-Fi. Adland® works best in Brave browser
Well acted.
- reply
Permalink