âCreated Differentâ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
This summer, a âman-made natural wonderâ is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of
MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
From streakers to tattoos to crop circles, it seems in recent years there's been a big increase in using what was once considered non-mainstream art in advertising. Sometimes it's the whole concept. Sometimes it's the just media.
Recently Time had graffiti artist Cope2 create an outdoor ad for the magazine in Soho. (above)
The Raw Prawn writes about McDonald's using graffiti in an attempt to woo the Latino market in the US. Why graffiti?
"We wanted something [that reflects] the lifestyle of the Hispanic consumer," says Ken Ebo, the chain's regional marketing director.
CriticalMassive who did some graffiti ads for Axe Deoderant in Chicago. That turned into a bit of an incident though as the graffiti was covered up and it all sounds very confusing. More here and here.
In November of last year, there was uproar in Singapore about a Nike guerilla campaign. We also saw some Levi's 501 graffiti ads in Norway.
