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The little cheeses go to the gym, ride the subway, have a rave, etc. Very cute. Short form: Longer form:
Only a couple of days after we concluded that Norway's Prime minister driving a taxi stunt has successfully been seen all around the world, and even The Lede (NYT) has written about the Norwegian leaders not-so-Candid-camera, the Norwegian Labour parties communications director Pia Gulbrandsen has made a blog post in English that confirms that some people were cast for the ad. Taxi Stoltenberg - English.
Blog post about have the film was made: https://t.co/x7f2N8fw3O @RobertMackey @thelede @jensstoltenberg @vgnett @adland @Kjetiltry
— Pia Gulbrandsen (@PiaGulbrandsen) August 14, 2013
Political advertising has, just like all other advertising, evolved. We've gone from daisy girl countdown doomsday scenarios and dystopian futures to modern indie-go-go funds raisers for bribes. It was only a matter of time before the increasingly popular (some may say tired) hidden camerastunt was done. Stoltenberg and his labour party are getting a lot of 'earned media' from this stunt, which is exactly what the advertising guru Kjetil Try and the ad agency counted on, I'm sure.
Here's the best part, the labour party doesn't pay very well. 84 USD and a free taxi-ride! If they had had SAG in Norway, there'd be a shitstorm by now.
After they had been filmed, all passengers were asked if they agreed that the clip they participated in could be used by the Labour party. They all agreed. The passengers who were “street casted” received NOK 500 (approx 60 Euros) as a thank you. The passengers who were picked up at random got the taxi ride for free.
src="adland.tv/ens-stoltenberg-drives-taxi-advertising-stunt-fools-world/1376343844">that Norway's Prime minister driving a taxi stunt has successfully been seen all around the world, and even The Lede (NYT) has written about the Norwegian leaders not-so-Candid-camera, the Norwegian Labour parties communications director Pia Gulbrandsen has made a blog post in English that confirms that some people were cast for the ad. Taxi Stoltenberg - English.
Blog post about have the film was made: https://t.co/x7f2N8fw3O @RobertMackey @thelede @jensstoltenberg @vgnett @adland @Kjetiltry
— Pia Gulbrandsen (@PiaGulbrandsen) August 14, 2013
Political advertising has, just like all other advertising, evolved. We've gone from daisy girl countdown doomsday scenarios and dystopian futures to modern indie-go-go funds raisers for bribes. It was only a matter of time before the increasingly popular (some may say tired) hidden camerastunt was done. Stoltenberg and his labour party are getting a lot of 'earned media' from this stunt, which is exactly what the advertising guru Kjetil Try and the ad agency counted on, I'm sure.
Here's the best part, the labour party doesn't pay very well. 84 USD and a free taxi-ride! If they had had SAG in Norway, there'd be a shitstorm by now.
After they had been filmed, all passengers were asked if they agreed that the clip they participated in could be used by the Labour party. They all agreed. The passengers who were “street casted” received NOK 500 (approx 60 Euros) as a thank you. The passengers who were picked up at random got the taxi ride for free.
and dystopian futures to modern indie-go-go funds raisers for bribes. It was only a matter of time before the increasingly popular (some may say tired) hidden camerastunt was done. Stoltenberg and his labour party are getting a lot of 'earned media' from this stunt, which is exactly what the advertising guru Kjetil Try and the ad agency counted on, I'm sure.
Here's the best part, the labour party doesn't pay very well. 84 USD and a free taxi-ride! If they had had SAG in Norway, there'd be a shitstorm by now.
After they had been filmed, all passengers were asked if they agreed that the clip they participated in could be used by the Labour party. They all agreed. The passengers who were “street casted” received NOK 500 (approx 60 Euros) as a thank you. The passengers who were picked up at random got the taxi ride for free.
* the word "confirmed" in the headline serves as cliff notes for lazy readers. There wasn't any doubt from the get-go as Verdens Gang had already confirmed this on Monday with the headline: 'Was paid to take a Taxi driven by the Prime Minister'src="adland.tv/ens-stoltenberg-drives-taxi-advertising-stunt-fools-world/1376343844">that Norway's Prime minister driving a taxi stunt has successfully been seen all around the world, and even The Lede (NYT) has written about the Norwegian leaders not-so-Candid-camera, the Norwegian Labour parties communications director Pia Gulbrandsen has made a blog post in English that confirms that some people were cast for the ad. Taxi Stoltenberg - English.
Blog post about have the film was made: https://t.co/x7f2N8fw3O @RobertMackey @thelede @jensstoltenberg @vgnett @adland @Kjetiltry
— Pia Gulbrandsen (@PiaGulbrandsen) August 14, 2013
daisy girl countdown doomsday scenarios and dystopian futures to modern indie-go-go funds raisers for bribes. It was only a matter of time before the increasingly popular (some may say tired) hidden camerastunt was done. Stoltenberg and his labour party are getting a lot of 'earned media' from this stunt, which is exactly what the advertising guru Kjetil Try and the ad agency counted on, I'm sure.
Here's the best part, the labour party doesn't pay very well. 84 USD and a free taxi-ride! If they had had SAG in Norway, there'd be a shitstorm by now.
After they had been filmed, all passengers were asked if they agreed that the clip they participated in could be used by the Labour party. They all agreed. The passengers who were “street casted” received NOK 500 (approx 60 Euros) as a thank you. The passengers who were picked up at random got the taxi ride for free.
