Office Depot starts back-to-school early

It's only just summer but Office Depot is getting ready to launch their Back to School campaign on July 7th, the company's strongest and most integrated marketing communications ever, highlighted with new ads by BBDO New York.

Starting early is an attempt to get ahead of the competition. The marketing program is a fully integrated campaign using retail marketing, DM, catalogue, PR, e-commerce, advertising, and more.

"Our 2003 Back to School Program is designed to make Office Depot the preferred destination for school supplies by demonstrating that we understand our customers, by promising something unique, and by delivering on that promise," Jocelyn Carter-Miller, Executive VP and Chief Marketing Officer at Office Depot said.

"Our integrated campaign will also highlight how we are supporting educational institutions through our "5% Back-to-Schools" program and our Star Teacher activities."