Old Spice - And So It Begins / Terry Crews and Isaiah Mustafa (2015) :60 (USA)

What happens when you merge the bizarro Terry Crews Old Spice commercial style, with the sleek tongue-in-cheek cool of Isaiah Mustafa Old Spice commercial style? Thankfully, you don't get a Fabio style Old Spice campaign, just a chain of cleverness, randomness, and hilarity. Listen carefully and you'll find that cloned Scottish Terry is playing bagpipes on that seven-Terry motorbike ride. Cute touches galore, like the old spice bottle actually has a skeleton, and smooth Isaiah switching from an axe to a paddle in a blink - fans of the Old Spice ads will love this.

Some of us are over it though. This campaign is nudging ever closer to its sell by date, which is a shame in itself as it was so fresh when it first began. It'll never be predictable, and marrying the two opposites is exactly where they should be now. In fact - somewhere I think someone is trying to sell a full length movie with these two characters.

Client: P+G/Old Spice
Agency: Wieden + Kennedy Portland
Creative Directors: Jason Bagley, Craig Allen
Copywriter: Jarrod Higgins
Art Director: Matt Sorrell
Senior Producer: Lindsay Reed, Erika Madison
Production Assistant Nicole Kaptur
Account Team: Nick Pirtle, Georgina Gooley, Michael Dalton, Jess Monsey
Executive Creative Directors: Joe Staples, Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Production
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Eriks Krumins
Line Producer: Emily Skinner
Director of Photography: Neil Shapiro
Editorial
Editorial Company: Mackenzie Cutler
Editor: Erik Laroi
Assistant Editor: Brendan Hogan
Post Executive Producer: Sasha Hirschfeld
Visual Effects
Visual Effects Company: The Mill LA
Executive Producer: Sue Troyan
Visual Effects Producer: Dan Roberts
Production Coordinator: Kris Drenzek, Jillian Lynes
Shoot Supervisor: Tim Davies
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Brad Scott, Dag Ivarsoy, Scott Johnson, Alex Candlish, Jale Parsons
3D Artists: Martin Rivera, Jason Jansky
Art Department: Kelsey Napier, Bretty Lopinsky, Matthew Dobrez
Music and Sound Design
Sound Design: Company Mackenzie Cutler
Sound Designer: Sam Shaffer
Mixing
Mix Company JOINT
Mixer: Noah Woodburn
Mix Company: LIME Studio
Mixer: Sam Casas