University of Farmers print executions were created with the help of Nadav Kander, an accomplished photographer who has won several prestigious awards. “We wanted to extend the fantastical nature of the TV campaign into print. Teaching installations framed by a university classroom engage the viewer visually and teach them something new, demonstrating Farmers expertise,” said Laura Hauseman, associate creative director and art director. These ads will begin running in April publications.
See also Farmers insurance Dryer Fire
CCO: David Smith
GCD: Pat Mendelson
ACD/AD: Laura Hauseman
ACD/CW: Tom Hamling
Sr. Art Producer: Deb Grisham
Illustrator: Scott Cook
Typographer: Matt Orser
Photographer: Nadav Kander