Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
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WWF ‘Hot Water’
Client: WWF China
Product: WWF China
Agency: Ogilvy & Mather, Beijing
Group Executive Creative Director: Nils Andersson
Creative Director: Michael Wong, Doug Schiff
Art Director: Michael Wong, XiaoChen Li, Ahi Huang
Copywriter: Doug Schiff, Yue Song, Ashley Yang
Production Manager: Tracy Wu
Photographer: Kenny Chai
Account Service: Julia Zhang, Brian Li

Language: English
Date of 1st Release: 3rd December 2007


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.