Campaign objective/ creative brief:
WWF wanted a simple ‘take-away’ to make an impression at the important United Nations Climate Change Conference in Bali last December. Made with a special ceramic coating, as a hot beverage was poured in, the graphic of the world’s land mass vanished under the rising sea, symbolically showing the effects climate change may soon have if action isn’t taken. Fortunately action was taken in Bali. During the event, where 250 of these cups were given out to the most influential attendees, Dutch Environmental Minister Jacqueline Cramer said, “the WWF cup dramatically captured the critical nature of the global warming issue.”
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WWF ‘Hot Water’ Client: WWF China Product: WWF China Agency: Ogilvy & Mather, Beijing Group Executive Creative Director: Nils Andersson Creative Director: Michael Wong, Doug Schiff Art Director: Michael Wong, XiaoChen Li, Ahi Huang Copywriter: Doug Schiff, Yue Song, Ashley Yang Production Manager: Tracy Wu Photographer: Kenny Chai Account Service: Julia Zhang, Brian Li Language: English Date of 1st Release: 3rd December 2007

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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