Oral B wants you to brush with romance

It seems that Fabio is all over the place in ad campaigns - Nationwide's Super Bowl spot, I Can't Believe It's Not Butter, and now part of BrushWithRomance campaign for Oral B Sensitive Advantage.

I have to wonder, is it really only women who have sensitive gums? I'm still trying to figure out what "Brush with Romance" means. Read more for screenshots.

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