Panasonic wants to increase its support for Neymar Jr., the Brazilian ace it has sponsored since 2010, so they made him a song, or rather a chant. The lyrics are chosen from messages of support collected from Neymar Jr. fans all over the world, and it's set to the sound of his feet hitting the ball. Dentsu Inc. Tokyo felt that some of the fans, and the Panasonic sponsor were in the same situation as Panasonic isn't an official Fifa sponsor so it won't be at the games. But we can all chant at our TV's!
The animation on the decks is a zoetrope, which reminded me of when I watched the Sony zoetrope shot in Turin, that became the motion like no other advert.
Advertising Agency: Dentsu inc., Tokyo, Japan
Concept / Creative Direction: Reietsu Hashimoto (dentsu inc.)
Creative Direction: Daima Kawamura (TAGRU Inc./Projector inc.)
Account Exective: Hiroaki Nakamura (dentsu inc.)
Casting: Koichiro Fujino (dentsu inc.)
Producer: Shingo Hiraoka (dentsu inc.)
PR Planning: Yohei Nemoto (Dentsu Public Relations inc.)
Director: Masato Seto (Padme Film)
Chant Producer: Gota Yashiki
Chant Recording Engineer: Takanori Ishigami
DJ performance: DJ TAKAKI
Performance & Recording Engineer: Michinori Sato
Beat Track Create and Manipulate: ECCY
Music and Performances producer: Junichi Takekawa (DAVID WATTS inc.)
Chant Supervisor: Chikuhi Koichi (trive inc.)
Film Director: Toyokazu Shinoto (FINAL IMAGE Inc.)
Film Producer: Tsuyoshi Hashimoto (INVITAION Inc.)
Film Editor: Yuichiro Hayashi (INVITAION Inc.)
Film Production Management: Ray Kikuchi (INVITAION Inc.)
Demo Film: Nohiro Yako (flapper3 inc.)
Designer: Tetsuhiro Sugawara (Stilllife)
Film Planning: Takashi Ohashi
Film Planning: Subaru Matsukura (ovaqe inc.)
Film Planning: Maya Fukuda (dentsu inc.)
3DCG animation: Yoshiyuki Odajima (DGZ)
3DCG animation: Keisuke Ito (KEITOON)
Technical Cordinate: Yasuo Ishikawa (Joytoy Promotion Inc.)
Technical Director: Takeru Kobayashi (BIRDMAN inc. / OROTI)
Production Design: Kiyoshi Kagiyama (NITTO inc.)
Assistant Producer: Shinzi Hagiuda (DGZ)
Facebook App Deveropment: Shohei Yokoyama (Motion Picture inc.)
Server Engeering: Masato Okajima (MONSTER DIVE inc.)
Text Supervisor: Chikuhi Koichi (trive inc.)
Production Manager: Raitaro Hayashi (RAIDEN)
Assistant: Ryo Nakagawa (dentsu inc.)
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