Bully Pictures’Craig Tanimoto has directed a new campaign for Panda Express and Siltanen & Partners Advertising in which a man is hung out to dry by a pair of talking pandas because he provokes the bears’ ire by taunting with “Sweet Fire Chicken Breast.” Who knew that the gentle giants liked chicken? This doesn't have to make sense. This is advertising.
Panda Express
Agency: Siltanen & Partners Advertising, El Segundo, California
Executive Creative Director: Rob Siltanen
Creative Director: Joe Hemp
Copywriter: Graham McCann
Art Director: Scott Bremner
Producer: Christine Anthony
Director: Craig Tanimoto
Production Company: Bully Pictures
Editorial: Cut & Run
Online & Animation: The Syndicate
Audio Mix: Lime Studios
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