At the height of her supermodel celebrity fame, Cindy pitched Pepsi's "Gotta have it" card. It looked like a credit card, and gave you discounts at places like Blockbuster, Norwegian Cruise Lines, Eddie Bauer, Avis, MCI, and Continental Airlines. The cards were available for free in specially marked packages of Pepsi.
Here Cindy shows off her card on a cruise, and the little old ladies who saw her in the Hollywood backlots are now convinced that they need the card, as Cindy is having a grand time.
Client: Pepsico
Director: Joe Pytka
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