Michael Richards (famous for his character Kramer on "Seinfeld") and Cindy Crawford visit the Pepsi research lab. They're isolating Cindy in the "Pepsi deprivation tank", as she says she'll do anything for science. She goes into the deprivation tank and comes out as Rodney Dangerfield.
This ad aired Q1 on Super Bowl XXVIII.
Ad agency: BBDO
Director: Joe Pytka
Principal talent: Cindy Crawford, Michael Richards, Rodney Dangerfield
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