Electronics and Technology
Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Hallie Eisenberg channels Aretha Franklin and gets a whole diner dancing.
She halts it all to say "and now for the hard sell
Client: Pepsi
Ad agency: BBDO
Director: Joe Pytka
Principal talent: Hallie Eisenberg and Aretha Franklin
Original upload below.