Food
Müller FRijj - “Just feel the Urjj” (2025)
Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Tagline: Lip smackin - thirst quenchin - ace tastin - motivatin - good buzzin - cool talkin - high walkin - fast livin - ever givin - cool fizzin PEPSI
Principal talent - Mike Grady (from Citizen Smith). The girl responds to him in Danish stating "I can't understand what you're saying
Creatives: John Webster and Dave Trott.