In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Someone call the PETA - I'm not sure this is all CGI animation. ;-)
Dark humor.
Client: Pepsi
Ad agency: BBDO
Creative directors: Ted Sann, Michael Patti, Don Schneider, Donna Weinheim
Agency producers: Maria Amato, Regina Ebel, Lisa Grossman, Nai Hall
Editor: Chuck Willis
Production company: Pytka and Crew Cuts
Director: Joe Pytka
