Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Somewhere in the middle of nowhere, a man battles a Pepsi vending machine with a wrinkly dollar bill that keeps getting rejected.
Director: Joe Pytka
Executive Producer: Vincent Joliet
Advertising Agency: BBDO / NY
Agency Creative Director: Don Schneider, Michael Patti
Agency Art Director: Don Schneider
Agency Copywriter: Michael Patti
Editorial Company: Crew Cuts
Editor: Antonio Navas, Cory Stohlbery
Song: Ricky Nelson "Lonesome Town"