Designed in close collaboration with thebrand’s legendary motorsport division Peugeot Sport, this Noam Murro-directed adrenaline-fest showcases the fun and fast handling of the 308 Gti with the help of a cool dude and his monkey. It's kind of like B.J. and the Bear for the Fast and Furious crowd. The storyline of this spot probably makes about as much sense as an average BJ and The Bear episode, but it's fun to watch.
CLIENT: PEUGEOT
Client Management: Guillaume COUZY. Stéphane LEVI. Nathalie LE MAITRE, Céline PENTHOU
AGENCY: BETC
AGENCY MANAGEMENT Henri TRIPARD, Julien GRIMALDI, Anne-Laure WEULERSSE, Vittorio LUCCHINI GILERA, Emilie GRIMALDI
EXECTUTIVE CREATIVE DIRECTOR Rémi BABINET
CREATIVE DIRECTOR Vincent BEHAEGHEL
ART DIRECTOR Eric ASTORGUE
ASSISTANT ART DIRECTOR Severine FLAMAND
COPYWRITER Jean-Christophe ROYER
TV PRODUCER Thibault BLACQUE-BELAIR
PRODUCTION HOUSE Wanda Production
SOUND PRODUCTION KOUZ PRODUCTION
DIRECTOR Noam MURRO
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