PMU - The Calling (2019) :60 (France)

PMU - The Calling (2019) :60 (France)

The call of the race

This commercial tells an epic story, of a race through time, where anything can happen via all the races that made history. The message is that horse racing is the most spectacular sport and horse betting is the most intense sports betting. This is brought to the extreme conclusion that the people in history can not resist the call of the greatest race of all time.

President and Executive Creative Director Georges Mohammed-Chérif

Vice – President Thomas Granger

Managing Director Julien Levilain

Creation Directors Louis Audard & Tristan Daltroff

Art Directors Oswald Yvan & Apolline Lemaire

Copywriters Apolline Lemaire & Oswald Yvan

Deputy Managing Director Florent Kervot

Account Manager Clément Chagnaud

Account Executive Soufiane Kechai

Social Media Manager Loris Bernardini

Head of Strategic Planning Clément Scherrer

Strategic Planning Edouard N’Diaye

Head of PR & Communication Amélie Juillet

PR & Communication Manager Paul Renaudineau

Head of TV Production & Art Buying Vanessa Barbel 

TV Production Assistant Saveria Besset

Head Of Print Dee Perryman

Print Production Fany Maupou

















Production 75

Post Production Mikros

Sound Production The

Director Matthijs Van Heinjningen

Musique Supervisor Too-Young

Photograph Jan Verboom




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