Polish Red Cross - Very Good Manners - (2013) Donate with your plate

The Polish Red Cross wants to increase donations, and have introduced "very good manners" at participating restaurants. Instead of simply laying your fork and knife to the right to signal you're done with your food, you can lay your cutlery like a cross, saying that you're done with your food and you wish to add % to the bill that will be donated to the red cross.
Making it simple to donate is a great step in increasing donations, and here altruist-peer pressure might kick in, and even cause more donations as people want to keep up with the other people at the table who are donating.

Wojtek Kowalik and Maciek Kozina, creatives behind Very Good Manners from Cheil Poland add: '‘Very Good Manners’ have a very good chance of becoming a self-sustainable system, that would need no further assistance apart from periodical campaigns to remind about the new habit. The out-dated fundraising approaches can only provide temporary support. 700 000 malnourished Polish children is a huge social problem. Therefore the solution has come from a change in our society. That’s why we’ve decided to modify and develop table manners, which are in itself a form of social behaviour and a means of communication between customer and staff. We believe that Very Good Manners can become a genuine part of our everyday behaviour.' Client: Polish Red Cross
Agency: Cheil Poland
Credits:
Creative Director: Marcing Talarek
Concept: Wojtek Kowalik & Maciek Kozina
Copy & art direction: Wojtek Kowalik & Maciek Kozina
Design / web design: Kuba Kozina, Piotr Zawałło, Wojtek Kowalik
PR / Project Management: Maciek Sobieski, Marta Ruszkawska, Ola Monczak, Wojtek Kowalik, Maciek Kozina
Sound: FDR Studio