Publicis Piranha Olympic ads copy execution straight from "Forms", starts debate on rights

The visual art blog AntiVJ has a post called "inspiration vs theft" detailing the case of copy-cat style between the Piranha bar Olympic idents from Publicis Dublin, and the series of studies on human motion done by visuals artists Memo Akten and Quayola. TooLong;Didn'tWatch cliff-notes for the lazy-eyed, these clips look pretty much exactly the same. And we have to be careful when things do because what we call "demo love" lawyers call "copyright infringement", and pretty much everyone will call you a hack for it. I welcome more creators debating this topic, as it has far reaching consequences for all of our livelihoods, and indeed the quality of work that we all produce.
Antivj elaborate:

It would be very naive indeed to expect the big companies to care about ownership or to express any scruple. They’ve deliberately chosen that way of approaching projects, and they’re probably working on their next “big idea” already.
It would be pointless to try changing it, as much it would be to expect living in a fair world.
That said, what really shocks me the most, is the “copy / paste / brand / sell” process, without trying to enhance the original idea, or bothering to contact the creator.
As a visual artist, and a creative content producer, I feel like this could happen to me, or to anyone in a similar field working as an independent artist. Even if I think copyrighting is no longer the way forward, in this case I would feel completely dispossessed of my idea, something personal in which I may have put a lot of time, effort, and expectations.

melting ice men art for the whiff of an award, copy artistic photos of orgasms shilling anything from condoms to playstations, and indeed we'll have a little helping "hand from above" when we sell fashion. We will copy the sound of indie bands songs like Beach House for VW and as we've pointed out here in Adland collateral damage, they are not the first nor the last band to meet this faith. We can't all be Tom Waits.
Advertising, video creators and artists themselves don't only do this to fine art, we'll do this to any art. Hell, ad people even do it to other ads, though this isn't always intentional nor due to having seen other ads before it - the same ideas happen when all the lofty goals and targets are the same. "We want to own parties" say seventy-billion potato chip brands, whilst targeting that elusive group of everyone between age 2 and 202 who are still breathing. I discuss this a bit in Inevitable Creative Outcomes, vs Lazy, vs creative theft - where is the line?.