Arthur Tweedie an ascot-mascot of sorts, demonstrates the difference between a PUR filter and other filters that rhyme with "itta."
It's very...loud.
Client: PUR
Agency: Arnold
Executive Creative Director: Wade Devers and Pete Johnson
Group Creative Director: Craig Miller
ACD/Copywriter: Quinn Katherman
ACD/Art Director: Doug Harry
Head of Production/Producer: Bill Goodell
Assistant Producer: Rebecca Teitelbaum and David Entin
Business Affairs: Marie Rougvie, Anne Joynt and Lisa Mercier
Planner: Karin Wood
Marketing Producers: Mark Fabbro, Courtney Nunley, Megan Albiani, Simran Sudan, Matt Eonta and Erin Fucigna
Production Company: Moxie Pictures
Production Company Executive Producer: Karol Zeno
Production Company Line Producer: Heidi Soltesz
Cinematographer: Alar Kivilo
Director: Martin Granger
Editorial Company: Accomplice
Editor: Collin Cameron
Colorist: Tom Poole at Company 3 NY
Sound Mix: Soundtrack, Boston
Audio Engineer: Mike Secher
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