This Quebec City Tourism campaign is targeting the Ottawa market. It is building on the platform: Québec City: So Europe. So close. And it's specifically trying to get Canadians in the Ottawa region to visit in the winter. In this spot, our host takes us around to see the sites and shows off what's great out Quebec City inside and out. I'm a little surprised they are targeting such a small market of people. Maybe because it's a great weekend getaway? Regardless, I've been to Quebec City in the dead of winter. I can say it's a beautiful town with great people. Just bring your long johns. You'll need 'em.
Client: Québec City Tourism, Éric Bilodeau, Julie Harvey
Agency: Cossette
Production house: La Cavalerie, Charles Gaudreau
Director: Sylvain Dumais
Agency producer: Lyne Leclair
Sound studio: Studio Expression
Music: XS La Petite Boîte à Musique
Visual post-production: Studio Élément
Actor: Marcel Jeanin
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I live in Ottawa. I am getting sick of seeing these ads! They're terrible. In addition to having very low production values, the guy is creepy and awkward and trying too hard, his scarf looks ridiculous, his pronunciation is garbled and to top it off he can't even skate. Sorry but these ads don't leave me with a good impression of Quebec City at all. My friends (anglo and franco) and I actually laugh at them which is too bad because I know it's a beautiful city.
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PermalinkYes it is. It kind of feels like the Quebecois aren't aware that people in Ottawa are familiar with the region. However silly this ad is, it *might* have worked better if they were meant for a broader (Western Canada, or USA) audience. As it is, it kind of feels like they are insulting their neighboring province.
At least that's the opinion of an American who used to live in Quebec.
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PermalinkI like the tracking in the ad, how he's always in the same spot, despite new scenes. That's a cute touch.
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PermalinkHappy to find this page!!! These ads keep running on TSN. I've had to give up sports.
My thoughts: Totally agree with above comments! Different talent with a more relaxed delivery and a lighter script that didn't put so many words in his mouth would have helped tremendously. Also and unfortunately the quality of the special effects with the hat and scarf looks amateur, reminding me of when I was a kid and we used to rent a camcorder, put it on a tripod, and pause the recording every few seconds while we changed clothes or moved furniture. Not exactly seamless but we got a kick out of it. Who knew that we were already qualified to be ad executives for Quebec City tourism 30 years in the future!!!
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