Bottega Veneta presented an interactive poetic installation in Shanghai that showcased 22.000 copies of the anthology In Such a
From bleeding out in the street and being kidnapped by bandits to organ harvesting rings and alligator attacks, this ad
In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
As soon as the ad aired, Kidsleepy who was manning the adland account tweeted:
Every time you use found audio, a copywriter dies inside. #sbads #SBLII
— adland ® (@adland) 5 februari 2018
Because yes, we hate found audio ads, they're conceptually lazy manifesto ads with borrowed interest from historical figures, that will open up a minefield of balancing just right as many historical figures protested consumerism so using their voice in an ad can seem quite hypocritical. But if you do manage to get it past business affairs, legal and secure the rights to the audio without ever once asking yourself "is this a good idea?" then congratulations, you are RAM trucks.
As soon as it aired, upset people took to Twitter to ask did the King estate really approve that audio? And so, the disagreements in the King family was now on full display, as the King Center tweeted this:
Neither @TheKingCenter nor @BerniceKing is the entity that approves the use of #MLK’s words or imagery for use in merchandise, entertainment (movies, music, artwork, etc) or advertisement, including tonight’s @Dodge #SuperBowl commercial.
— The King Center (@TheKingCenter) 5 februari 2018
Yet another reason not to use found audio, you know apart from the fact that every time you do, a copywriter's soul dies a little. Learn this lesson by the next Super Bowl, dear brands. No more classic poetry or speeches, please!
Client: RAM
