"Real men Don't buy girls" - but then, who does?

Ashton Kutcher and Demi Moore have started an initiative to curb sex trafficking. They launched the youtube channel Real men don't buy girls on Monday, and on the DNA foundation facebook page you can join in by adding your face to one of the films. Adfreak reckons the celebs are there simply to attract eyeballs, and Ososcio dubs it "cause-branded entertainment" which sums the quirky clips up quite nicely. This is no harrowing Emma Thompson as a sex slave campaign, instead the DNA work relies on tried and true viral steroids: celebrities, quirkyness, your-face-here engagement, and of course a good cause that nobody sane would disagree with.

At the Clinton Global Initiative Demi Moore and Ashton Kutcher launched the Real Men campaign to end child sex slavery. The effort is a partnership between their DNA Foundation, Peter and Jennifer Buffett's Novo Foundation and a coalition of leading technology companies, among them, Microsoft, Google, Twitter, Facebook, Palantir and Square. The unique angle to this full-throttle offensive aims to root out the cause: the demand for child sex slaves.