It's not easy to please a countess. Particularly one who doesn't like Christmas pudding. But with a bit of caramelized biscuits, this chef could! She tastes his new take and exclaims "That's a bit of me!" and then winks at him in approval, "Well done, Babs!"
Christmas pudding is like marmite, people love it or hate it, so Sainsbury's has created the Taste the Difference Caramelized Biscuit Pudding to appeal to both the traditionalists and the ones who would rather have something new on the Christmas table.
Agency: W+K LONDON
Creative Directors: Freddy Taylor & Philippa Beaumont, Juan Sevilla & Joe de Souza
Executive Creative Director: Susan Hoffman
Group Account Director: Ollie Pym
Account Director: Hazel Mc Partlan
Account Manager: Sophie Grierson
Chief Strategy Officer: Dan Hill
Strategy Director: Georgia Challis
Planner: Ollie Chakraverty
Comms Planner: Calvin Lyon
Heads of Production: Rich Adkins, Amy Leach
Producer: Sahar Bluck
Production Assistant: Lea Georgiev
Project Director: Mark D'abero
Agency Artworker: David Brodie
Design Directors: Phil Rosier, Alex Thursby-Pelham
Designer: Emma Cope
Head of Business Affairs: Helena Tomas
Business Affairs Manager: Jo Woodfood
Business Affairs Coordinator: Lenya James
Production Company: Anonymous Content
Director: Tim Godsall
Executive Producer / Managing Director: Victoria Fitzwilliams
