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Samsung has launched its first ever UK Christmas TV campaign, created by Cheil UK, to highlight its key product range during the most important sales period of the year. In thos ad we see countless ways that people use all of Samsung's products, at home and outdoors, to watch movies, capture moments, and shop. You see, Christmas in the UK is very much centered around family that watches the box, it's just that the box has changed and so has the meaning of the phrase "put your feet up".
Russell Taylor, Vice President, Corporate Marketing at Samsung Electronics UK & Ireland
Executive Creative Director: Logan Wilmont (Cheil UK)
Creative Directors: Jim Eyre and Dave Newbold (Cheil UK)
Agency Producer: Oliver Featherman (Cheil UK)
Group Account Director: Andrew Boatman (Cheil UK)
Senior Account Manager: Oliver Zammit-Tabona (Cheil UK)
Production Company: Radical Media
Director: Josh and Xander
DoP: Lol Crawley
Producer: Josh Barwick
Editor: Jonnie Scarlett at The Quarry
Music: Massive Music
Post: The Mill
Sound Engineer: Ed Downham at Wave Sound
