SKYY Vodka wants you to stalk celebrities.

Designed Canada shows off a new co-branding effort between Skyy vodka and the Toronto International Film Festival (TIFF). The ad, borrowing the blue from Skyy comes complete with a VIP tramp stamp on the models lower back. The campaign itself isn't just print, there's also a microsite, a bar guide and of course, a social media campaign.. and that's where the stalking takes place:

Part of this strategy involves actually bringing consumers into the scene with the "Brag a Little, Brag a Lot" Twitter contest. “The Twitter competition gives away tickets everyday to users who tweet about celebrities they see,” says Roberts. The Skyy Vodka Twitter account has over 2,000 followers since its launch last week.

No worries for the celebs, I guess drunken vodka tweeple aren't nearly as bad as the paparazzi.