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The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed. it started on a game show and then they took it off line to actual test drives.
Advertised brand: smart
Advert title: smart DJ
Advertising Agency: BBDO, Berlin, Germany
Chief Creative Officer: Wolfgang Schneider
Creative Managing Director: Jan Harbeck, David Mously
Executive Creative Director: Ton Hollander
Creative Director: Tobias Feige, Daniel Haschtmann
Art Director: Shelley Lui, Daniel Schweinzer
Copywriter: Timo Fiebig, Lukas Liske
Account Supervisor: Sebastian Schlosser (Client Service Director), Steffen Schumann (Account Director)
Account Manager: Gülcan Demir (Account Manager), Daniela Haake (Account Manager), Sandra Gesell (Account Manager)
Agency Producer: Silke Rochow
Head of TV: Steffen Gentis
Production Company: BRAINPOOL Artist und Content Services GmbH
Director of Photography: Frank Restle
Editing: Maximilian Duwe
Animation: Maximilian Duwe
Sound Editor: Christian Bornkessel