Nice piece of eye candy for Sony, in collaboration with Hope&Glory PR and UNIT9. They juxtaposed sound and vision in a video. Playing with light, color and sound to show just how powerful and cool looking the speakers are. They have incredible sound pressure and lighting capabilities.The visual representation of sound (Cymantics) uses earth, water and paint to make its point. Ad it's set to Kiesza’s hit "Hideaway."
Cool idea that borrows just a wee bit from Nigel Stanford's Science V.S. Magic video, which had more than seven million hits last year.
Client: Sony
Director: Cole Paviour
Creative Partner: Michelle Craig
Executive Producer: Andrew Davies
Producer: Harry Starkey-Midha
Production Assistant: Kane Philips
DoP: Carl Burke
1st AD: Elliott Tagg
Tech Team: Yifei Chai
Tech Team: Yu-Chang Chou
Tech Team: Duarte Aragao
Focus Puller: Job Reineke
Phantom 2k Operator/DIT: Jason Berman
Gaffer: Sol Sahati
Grip: John Kolthammer
Lighting Technician: Genki McClure
Lighting Technician: Max Halstead
Art Director: Fred Allsop
Construction: Peter Harris
Runner/Driver: Craig Bruce
Runner: Jonny Andrews
Editor: Alex Burt
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