Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Director Jeff Low from biscuit filmworks UK shot this advert for Sony PlayStation Move. A videogame-playing preteen is transformed into a rat who unleashes the power of the "magic wand" controller that accompanies the new game "Sorcery." I wish I could turn some of my co-workers into a chunk of cheese.
Agency - 180 Amsterdam Agency Producer - Susan Cook Art Director - Ed Ryder Copywriter - Bryan Stewart Production Company - biscuit filmworks UK Director - Jeff Low Prod Producer - Kwok Yau Executive Producer - Orlando Wood Post - Glassworks Amsterdam Edit - Work Post