In new AI generated campaign, ‘Mini Pearl Adventures’, Gong cha is using vertical video to promote its new Mini Pearls
The campaign features actor Joe Jonas and a diverse squad of top-tier creators like Dude with Sign, Paul Olima, Sherlina
The creative revolves around 10 different jokes which are served depending on the data trigger and the location concerned. For
Perfection. Sparks team with Cate Blanchett to create a deceptively simple but super entertaining video for The Girl Is Crying In Her Latte. Shades of Black Keys's "Lonely Boy" which had a man simply dancing throughout the song and nothing else, no match cuts, no long pans, no special effects, and no editing wizardry. The man in "Lonely Boy" wasn't even a famous actor - but he went viral.
Keep an eye out for Ron's discreet choreography as the violins kick in at 1:30.
Choreography: Cate Blanchett
Location: Hype Studios, Los Angeles
