Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
They're trapped in the unforgiving hot sandtrap.
Client: SportChek
Agency: Bos, Toronto
Creative Director: Chad Borlase
Creative Director: Gary Watson
Agency Producer: Maddie Gauthier
Director: Brian Lee Hughes
Production Company: OPC, Toronto
Executive Producer: Harland Weiss
Producer: Merrie Wasson
Director of Photography: Tico Poulakakis
Editors: Brian Wells & Ryan Hunt, School Editing