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This summer, Stella Artois been running a campaign in magazines, newspapers and outdoor, supporting their "Live Film" initiative. The ads are like a "Where's Waldo" of film trivia. All portray typically English scenes that have been invaded by characters, props and scenarios from classic films. Each of the three ads contains approximately 20 films.
The campaign aims to entice drinkers with prizes including DVDs and a holiday in San Francisco.
Ed Morris, executive creative director of Lowe, the agency which created the adverts Creative Credits:
Client: Interbrew UK
Creative agency: Lowe London
Creative Director: Ed Morris
Copywriter: Diccon Driver
Art director: Alan Wilson
Planner: Jennifer Wirth
Media agency: Starcom Motive
Photographer: Andy Glass
Typography: Dave Wakefield
