Storefront Music Lends Sound Experience To BBDO New York Wells Fargo’s Latest Active Cash Credit Card Campaign

Storefront Music Founders & Composers John (Scrapper) Sneider and Adam Elk build a bespoke score for a series of humorous adventures starring comedy legends and real-life friends, Steve Martin and Martin Short, as they haggle - or perhaps not so much - to “Be A 2%er.” The Wells Fargo campaign, via Agency BBDO New York, can be viewed here.

Directed by Biscuit Filmworks' Aaron Stroller, the new campaign centers around the idea of being a “2%er,” an inclusive club of pragmatic cardholders who appreciate the unlimited 2% cash back they earn on purchases. Steve and Martin humorously showcase the unmatched value and simplicity of the Active Cash Credit Card benefit as they travel from book and candle shops to plant nurseries and restaurants  - with Marty, the Active Cash cardholder, always pleased to pay knowing he’ll earn unlimited 2% cash back on purchases, while Steve is equally happy not to pay at all.

"Great creative is obvious the first time you watch it, and this Wells Fargo campaign had us instantly on board,” shares John (Scrapper) Sneider. “Steve and Martin have unbelievable comedic chemistry and honestly the dynamic between Adam, the prog rocker and myself, the jazz trumpeter, mirrors their wry wit all too well. We needed music that framed the picture by supporting their interaction and adding to the charming character of all the spots.”

“We have a great rapport with the Executive Music Producer, Melissa Chester from Listen Jane, and the creatives at BBDO New York,” he continues. “We agreed on a direction and really, the pieces almost wrote themselves. Being a touring and recording jazz musician, this project felt just like making a record - I wrote music that would allow the musicians to interact with each other with the same joy and fun that Steve and Marty bring to every scene. We encouraged them to “play pretty and swing your butts off!” so you can't help but smile and snap your fingers listening to this music!"

About Storefront Music:

Established in 2012 by Adam Elk and John Sneider, the full service music production company based in New York City specializes in Custom Composition, Music Supervision, Sound Design and Final Mix. Their unique team of creatives come together to craft music that matters.  https://www.storefrontmusic.net/ 

Credits:

Client: Wells Fargo Credit Cards

Campaign Title: Be a 2%er

Embeddable Media:

“Bookstore” :15, :30

“Candle Store” :15, :30

“Restaurant” :15

“Plant Store” :15

Head of Credit Card Marketing: Marcia Osborne

Head of Credit Card Advertising, Brand & Entertainment: Casey Wolberg

VP Credit Card Advertising: Patricia Burgos

Creative Agency:  BBDO, New York

Chief Creative Officer of the Americas: Chris Beresford-Hill

Executive Creative Director: Greg Ketchum

Executive Creative Director: Marc Klein

Senior Creative Director: Randy van Kleeck

Senior Creative Director: Mike Tunney

EVP Director of Content Production: Alex Gianni

Executive Producer: Tara Toliver

Executive Music Producer: Melissa Chester

Senior Account Director: Kristen Roche

Account Director: Elizabeth Maini

Account Manager: Alyssa Scheible

Senior Group Strategy Director: Shireen Jiwan

Senior Connections Planner: Carly Duris

Executive Director, Marketing Science: Steve Viglione

Manager, Marketing Science: Karli Wachtel

Business Affairs Manager: Nancy Espinal

Associate Talent Director: Pamela Smith

Project Management Director: Nick Vitale

Production Company: Biscuit Filmworks

Director: Aaron Stoller

Founding Partner: Shawn Lacy

Head of Production: Sean Moody

Director of Photography: Corey Walter

Executive Producer: Andrew Travelstead

Executive Producer: Holly Vega

Line Producer: Mala Vasan

Anthony Gasparro: Production Designer

Editorial Company: Arcade

Editor: Jeff Ferruzzo

Assistant Editor: Laurel Metzler

EP/ Partner: Sila Soyer

Sr Post Producer: Andrew Cravotta

Celebrity Talent Management: The Marketing Arm

SVP Celebrity & Influencer: Matt Fleming

Color Correct: Coffee + TV

Colorist: Paul Harrison

Co-Founder/Executive Producer: Chris Chard

Celebrity Writing Consultant

Writer: Matt Roberts

Music: Storefront

Composers: John “Scrapper” Sneider and Adam Elk

Executive Producer + Supervisor: Kirsten Messier

Music Producer + Supervisor: Katie Theobalds

Audio: Sound Lounge

Audio Engineer: Tom Jucarone

Executive Producer: Dana Villarreal

VFX/Finishing: Fancy House of VFX

ECD, Founder: Randie Swanberg

CD, Owner: Mario Caserta

Executive Producer, HOP: Alex Tracy

Senior Producer: Janine Conway

Lead Flame Artist: Mark Woit

Flame Artist: Jared Pollack

Motion Graphics Designer: Apollo Baldoz

VFX Tech Ops Manager: Andrew Santanastaso

Tech Ops: Hope Bankert