Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Strawberry Frog has done a viral for Onitsuka Tiger, available here at putfile "Lovely football Karoke", and like their previous breath of fresh air for Onitsuka Tiger, it is firmly rooted in Japanese bizarre.
Update
"Lovely Karaoke" is the world's first internet Karaoke competition!
The campaign is the world's first online karaoke competition using the Lovely Football anthem. Fans are invited to sing along to Lovely Football via the Onitsuka Tiger website using a microphone plugged into their PC. The website technology 'listens' to the accuracy of the singer's lyrics, tone, volume and key before allocating a score. The top five singers on 31 March, when the competition ends, win a pair of injector DX.
Mark Chalmers, creative director of StrawberryFrog
Director: Gavin Elder @ HeyLuke
Editor: Gavin Elder @ HeyLuke
Post-production: Gavin Elder @ HeyLuke