"You wouldn’t love it if you knew what it was made from" says this love story, as we dance so far away from reality that a couple bond in Doritos bath tubs & proposes with Doritos rings. The idea is to "crash the super bowl", by using Doritos name and likeness here as Sum Of Us explain that Doritos' parent company, PepsiCo, buys 427,500 tonnes of palm oil every year. Palm oil production destroys rainforest and threatens species to the point of extinction.
This deforestation results in the death of over 1,000 Sumatran orangutans every year. This is the ad that Doritos don't want you to see in 'Doritos Crash The Superbowl 2015.'
PepsiCo has responded, and fast:
“PepsiCo has repeatedly stated that we are absolutely committed to 100 percent sustainable palm oil in 2015 and to zero deforestation in our activities and sourcing.
This latest public relations stunt, focused on fiction rather than facts, does nothing to foster positive dialogue or affect positive change. We find our policies effective and stand by them.”
Client: Sum Of Us
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