Supersoft Shampoo - Vikings / Madeline Smith - (1975) :45 (UK)

There go those Vikings again. Rummaging. Pillaging. Madeline Smith is prepared though, as she has washed her hair. 


Trivia: there is actually a bit of truth to this advert. "Lördag" which means Saturday comes from old Norse for "lather" and "wash", as Vikings had a bath every week on Saturdays, washing their hair and all. A lot of other people actually didn't wash that frequently at that time, so the ladies apparently didn't protest too much.

Ad Agency: Collett Dickenson Pearce & Partners (CDP)

Principal talent: Madeline Smith

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