Barclays - ‘Moments That Matter' (2025)
Barclays, official banking partner of The Championships, Wimbledon, has unveiled a new integrated campaign starring tennis icon and Barclays ambassador
When the "Call Sweden film and the Swedish Tourist Association number was announced I grabbed my trusty Swedish Skämskudde and prepared for the worst. Because just like when the Sweden Twitter account strategy was conceived, this idea is basically "talk to a Swede", which also means it's ripe for hijacking. So ripe.
The idea of the Swedish Twitter account is "a new Swede every week", so that's how you end up with Swedish radio personalities hosting the account asking "what's the fuzz with jews" one week, and then a Lebanese born Elias Kreidy telling immigration politic critics to "go back to fucking your sister" the next week.