Food
Müller FRijj - āJust feel the Urjjā (2025)
Müller FRijjās latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
Creativity online reports:
In the end, it was a technicality, not international outcry, that relieved TBWA, Paris of its Bronze Lion.Despite angering the Chinese government with depictions of Olympics-related torture for Amnesty International, Cannes International Advertising Festival organizers and the network, upon reviewing the entry, realized its token media buy occurred after the April 30 deadline.
Amnesty International - After the Olympics
Our previous posts on this campaign:
Amnesty international disavow a Cannes Lions winner - did another scam ad get a Lion? 07/22/2008
TBWA are two-faced, according to Chinese netheads. 07/14/2008