Created by BBH, this new viral for Smirnoff reminds me of SNL's Lazy Sunday short that eariler this year ended up on YouTube, causing havoc from NBC and the creation of a contest for YT users to parody the SNL spot. You can see a ton of them here on youtube.
The Smirnoff viral was posted last week to youtube. I'll never be able to look at Cape Cod the same way. (Via HiddenPersuader)