National Lottery Scratchcards 'Add Some Play'
Allwyn, operator of The National Lottery, looks to add some fun to scratchcards with, ‘Add Some Play’, developed by creative
METAphenie joined forces with TEDxDubai to create the opening title sequence and a series of teasers for the local TEDx event, this year themed Reboot. Under the patronage of Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum and curators Giorgio Ungania and Natascia Radice, this year marked the second annual TEDxDubai event.
Debut Date: December 04, 2010
Length: 1:30
Client: Zer0, Dubai, UAE
Curators: Giorgio Ungania, Natascia Radice
Design & Production Company: METAphrenie, Dubai, UAE
Director: Andrea Dionisio
Music Company: Supersoul Productions, Berlin, Germany
Composer/Sound Designer: Xaver von Treyer