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MĂŒller FRijjâs latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic
A Tesco store in London managed to make this error when promoting midnight snacks for Ramadan - a store stocker who placed the Pringles with the "Ramadan Mubarak" (Ramadan is blessed) point of sale material stacked the different flavours available so that the "Smokey Bacon" was positioned at the top. Silly grocery stacker, that's where the parsley flavoured chips go!
So, "Smokey Bacon" flavour? There are no actual pigs involved in creating that flavour, Pringles don't contain any meat products at all. But followers of the Muslim faith "cannot consume the flesh of swine", which would include bacon, so why would they even want that flavour? It's haram!
Raza Hassan, who spotted the promotion in Liverpool Street and took the above photograph, said he wasn't offended by it, but just thought it was funny:
When I first saw the promotion, there were many flavours of crisps â it just so happened that particular flavour was placed on top. I think it is a very nice thought and gesture from Tesco, it just seemed a bit ironic!
