Tide Washing Machine Cleaner "Dirty little Habit" (2014) :30 (USA)

Geddit? Habit??! Nun's habit? Anyone?
Oh, never mind.

This cute-ish spot features a very guilt-ridden nun who had no idea the washing machine was so dirty. Thanks to Tide Washing Machine Cleaner, now she does.

Is it me, or did someone at the agency enjoy the nun saying the word "dirty" a little too much. Either that or they just wanted to ram the point home a hald dozen times.

Client: Tide
Agency: Saatchi & Saatchi New York
Creative Director: Laura Mulloy
Associate Creative Director: Lauren McCrindle
Associate Creative Director: Erin Wendel
VP, Executive Producer: Liz Sloane
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Executive Producer: Lizzie Schwartz
Producer: Carr Donald
Director of Photography: Peter Donahue
Production Designer: Tony Gasparro
Editorial: Cut and Run
Editor: Jon Grover
Producer: Ashley Thompson