Canon - ‘Created Different’ (2025)
‘Created Different’ is a new pan-European campaign by VCCP, aimed at re-establishing Canon as the go-to brand for a new
Agency: Lowe Roche, Toronto
Creative Directors: Geoffrey Roche, Christina Yu
Art Director: Patrick Shing
Copywriter: Ryan Spelliscy
Agency Producer: Melanie Lambertsen, Dana Rudelier
Director: Brian Lee Hughes
Production Company: Reginald Pike, Toronto
Director of Photography: Tico Poulakakis
Producer: Cindy Marshall
Executive Producer: James Davis, Josefina Nadurata
Editor: Graham Chisholm
Editorial House: Relish, Toronto
Sound Design: Pirate Radio and TV, Toronto
Interactive Designer: Jessica Lee
Interactive Design Agency: Indusblue Inc., Toronto