Toyota "Camry: Thrill" (2017) 1:00 (USA)

Set to Queen's "Don't stop me now," Toyota attempts to convince us that driving the new 2018 Camry is a thrilling experience. This is the same car company that built a real roller coaster ride and took unsuspecting passengers through it with a stunt driver. For some reason the Thrill Ride campaign was a lot more believable than this. For one thing, there was no music in the Thrill Ride spot. For another, it was real people (sure they got paid after the fact but they were still real) whereas this feels like central casting for diversity. Sorry but extreme close-ups, strychnine smiling people and cut-ins of x-rays aren't going to convince me the car is fun to drive. They should have continued the testimonials. At least they were real.

Client: Toyota
Agency: Saatchi and Saatchi LA

Adland® is supported by your donations alone. You can help us out by buying us a Ko-Fi coffee.
Anonymous Adgrunt's picture
Files must be less than 1 MB.
Allowed file types: jpg jpeg gif png wav avi mpeg mpg mov rm flv wmv 3gp mp4 m4v.
Heidee Buenneke's picture
Bob J's picture
JEP's picture
Dabitch's picture
AnonymousCoward's picture
Rickcsr's picture
Prplhz's picture
fairuse's picture
jep's picture
minecraftlover22's picture
minecraftlover22's picture
Tony 's picture
AnonymousCoward's picture