TrueMove H - Giving / Thieving boy & Doctor - (2013) 3:00 (Thailand)

Bring out the kleenex! It's an epic Thai ad again, and as you all know they're either total tearjerkers or surreal humor. This one is the former, so brace yourself. The karma-story told here spans 30 years, and many many tears, ending on the tagline "giving is the best communication".

It may not be as far fetched as you think, remember AT&T's "You will" campaign? TrueMove wants to create opportunities, and make Thailand a better place. The story of Dr. Prajak Arunthong is familiar from an urban legend currently flourishing in Thai social media, and in a country where nearly 95% are Buddhist the idea of karma is well familiar. A company wanting to express that they too believe in the greater good and has that in their brand DNA, does well by making us cry for three minute straight. Even if I hate them for it. *sob*

Client: TrueMove H

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